Quote:
Originally Posted by MikePT
Gordon,
What is up with Ben Suarez nowadays?
His 7 steps to freedom II, made me a very big lasting impression on me... That book shows what the American spirit is... Freedom, self-sufficiency, self-made... A beautiful book.
I had read, in fact, Ben had some problems with the justice.
And I remember you saying that Ben is working on a modern actual version of the 7 steps book. Am I right?
I simply would LOVE to see that book come to life.
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Dien would know more about what Ben is doing today. From my perspective, his old world 7 Steps way is antiquated, not very useful today. I don't know of any updates, but I will say what he is doing today is not something anyone can duplicate, unlike the Mail Order heydays of yesteryear.
After bankruptcy, I think he has rebuilt his company, leaner, less family (dead weight), higher profits, maybe. I don't know.
I seldom refer anyone to read 7 Steps today, especially if under 40.
Too many other models out there, much easier, faster, and less slop and mess than what was done way back then.
I still think the NPGS Formula is worthwhile: Prospect, Product, Promotion and Media all have equal weight in success. But of all of those, with the Internet as it is, finding PROSPECTS is far easier and less time consuming, and more affordable than it ever has been. The SCI I knew no longer exists, but if you like overpriced products and are susceptible to their advertising methods, you might still like them.
Gordon