Going beyond copywriting...
I've been studying copywriting and copywriters now for well over 20 years...
I used to think that, to be a success in business, being a good copywriter... that is, someone who can persuade... was the key! And that it was enough!
But... it isn't the whole thing!
There are great copywriters who became great successes in business!
And there are those who didn't...
What was the difference?
There's a lot...
Look, a lot of it is explained by the principles taught by Harvey Brody...
I've been fortunate to have been in touch with Harvey Brody, and learned from him, for well over a decade now...
(Thanks to Gordon Alexander, by the way!)
I recorded everything we spoke about (with Harvey's permission). It's turned into an incredible library of wisdom...
I recently went through my recordings. I couldn't believe it... I have around one thousand recorded conversations with Harvey!
I would estimate it totals to about 300 to 500 hours of discussion with Harvey Brody about business...
Harvey Brody's "toll position" principle, and other principles he has taught, and even newer principles that have never been shared or published!
What I have learned is that Harvey has now gone well beyond what he taught in his courses...
Harvey ran his publishing business from the early 1970s until about 1990. During that time, he published a couple of incredible courses, plus several books, that he wrote himself, including books written by others...
But that ended in 1990. That's 34 years ago.
Do you think his insights stopped then?
What he knows now is far beyond what he taught in his course... The course that people are still singing the praises of today, right now - many many decades later!
I'll probably continue with this thread in future...
But it's something many NEED to know in these tough times!
Best wishes,
Dien
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