Yes....lists are a great indicator as to what is HOT. Which reminds me....some yrs ago a guy was running full page ads in the National Enq and other tabloids with a picture of a plastic BUDDHA and the headline was..."RUB THE BUDDHA'S BELLY FOR LUCK!"

He went on to explain how eastern folklore has it that if you rubbed a Buddha's belly all kinds of good things came your way. He then had an order form where you could order the thing for $7.

Well...after I saw this ad for a number of months...I decided to check SRDS and Holy Cow, Kemosabe...was I flabbergasted when I found his list was over 1 MILLION orders at $7 ea.

So...just goes to show what people have bought. Whether they'll buy something like this in this day and age...who knows?

Don Alm

> Hi Trevor, Joe, Don,

> Thanks Don, that's a great story! I'm
> learning too how to spot the "hot
> opportunities" by seeing what people
> are being fascinated by....

> Another way which others sometimes mention
> is to look at mailing lists, like you'd find
> in the " Standard Rate and Data Service
> ", or SRDS (in the USA), or the
> "List of Lists" in the UK or in
> Australia . If there's a big list of people
> interested in a particular area, then you
> have a possible "hot" area.
> Another thing you can look at is figures of
> magazine subscriptions. If there are a lot
> of subscribers, there's clearly a lot of
> interest in the area the magazine covers....

> An online equivalent could be looking at
> ezine subscriber numbers.... A couple of
> places you can find this kind of information
> online are....

> http://www.freezineweb.com/
> http://www.list-city.com/ezines.htm
> Unfortunately, the info is sometimes a year
> or two out of date, though some of the
> listings are recent....

> Hope that's useful, Trevor!

> - Dien Rice


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