Hi Gordon,
Let me flip back to an experience I had, now around 25 years ago!
In 1999, I was staying in Boston... I was doing some work as a visiting researcher at Boston University...
I had a good friend who was away, and who let me stay at his place. So I was there alone...
Although I was a researcher in theoretical physics... I also had an interest in direct response marketing!
This interest was sparked in my youth... My Dad was a subscriber to Scientific American. And at that time (late 70s / early 80s), Scientific American usually had JS&A ads... written by Joe Sugarman!
Man, those ads were often better than the articles!
Okay, fast forward to 1999... I found Gordon on the internet discussion boards... and contacted him...
And lo and behold! Gordon sent me something through the mail...
A package! I eagerly tore it open when I got it...
An audio cassette! I popped it into the cassette player in my friend's house that I was staying at... And listened...
It was the Square One Workshops!
There were also diagrams I could go through...
Also, Gordon got you to DRAW YOUR OWN... It was interactive!
What an experience!
Not too long after that, I took a weekend to fly to Akron airport, to meet with Gordon...
That changed my life (for the better)!
So... it all started with the Square One Workshops...
Gordon is a world treasure, and I'm still learning from him...
Best wishes!
Dien
Quote:
Originally Posted by GordonJ
...needed.
It isn't really needed, BUT, it expedites the whole process of buying and selling, and the IT is attention grabbing advertising (headlines in particular).
I have a very SIMPLE minded concept: Where your head goes, your body follows. OR...
My two+ word success advice: Intention/Attention. Once you have decided and dedicated to your INTENT, then you give your full, undivided, laser-focused ATTENTION to bringing your intent to reality...and that is pert near the only so-called secret of MANIFESTATION one needs.
In chatteling, my INTENT was always for a quick flip, a fast turnover, and never wanted to hold on for a higher, albeit, more profitable price. It is a big mistake made by so many, HOLDING on to their stuff because they think/feel it is "worth more than that".
This undereducated approach was shared by my brother, who just never got the idea that turnaround and more flipping was a better idea than holding on to something because it was worth more.
To the issue, my unusual ADS, mostly with an attention drawing headline fulfilled the first part of the flipping mission, once I had control of the chattel...and that was to let people know it was available.
So, it isn't really needed in chatteling, or buying and selling, but having a good grasp of writing emotion evoking ads helps one quicken the process.
If you don't get their attention FIRST...
you have no chance of making a sale.
Full circle now ya all, back to SQ1 and the POP, PictoGrigm Of Persuasion, and the best useful version of this can be found here:
https://robertreports.gumroad.com/l/influencertk
Gordon |