Thanks Richard and Gordon....

I'll just jump in with a quick comment....

I believe that differences of opinion do have their place. In fact, I find I can often learn MORE when I have two differing opinions in front of me....

It doesn't mean that one is right and the other is wrong. Often, both are RIGHT, they just are looking at things from different perspectives and preferences....

Gordon did talk a little bit about AIDA in one of his earlier posts from almost a month ago.... you can read it here....

Thanks :)

Dien

P.S. As long as it doesn't degenerate into insults or personal attacks, I'm okay with it....