Sandy,

A few years ago, I was in your shoes.

Today, I’d say confidence starts with something you know for sure, absolutely, unshakably. When you absolutely know something is true, life can’t throw you off your confidence, no matter what challenges it brings you.

And if you say there’s nothing you know for sure, look harder. Find something. Create something. Build on it.

In 1991, I’d had nothing but failure in marketing. Nothing even close to the smell of a ghost of the most blurry vision of success.

One day, in a health food store, I found a product that looked interesting. I can’t remember why. But I bought & tried it.

For years, I’d had serious joint problems in both elbows & both knees, plus my lower back. Within days of trying that product, they all went away.

My life was changed. But I didn’t believe it. It was great, but I had no confidence it would last.

It took TWO YEARS to convince me. Finally, I thought, “Heck. If there’s anything I could ever sell, it’s THIS stuff.” And I did. I became a distributor for that product and sold a ton of it. I had total, 100% confidence. I didn’t give a hoot about anything negative anybody said. They were wrong & I was right. I knew that for a fact.

Today, my wife would probably tell you I’m obnoxiously confident. And she’s probably right. But I remember very clearly when it was my biggest problem.

It doesn’t have to take years to find a solution. I’ve always had a very long runway.

But you must settle on some things you know for sure.

Richard Dennis