Sin companies are mostly inelastic, especially ones with lower end products available too. Your headline assumes we are not currently in one but headed for one...I think daily activity says other wise, the war is on.
Marketers are a broad definition, as noted, those selling the so-called sin products; alcohol, tobacco and gambling, historically surge upwards in down times.
I can't imagine a market for the report you suggest, any business which isn't AWARE right now can't be helped with information. They need to be making their turns NOW.
As for those consulting with small businesses to help them avoid recessionary downfalls, maybe some of those Jay A. techniques might work if IMPLEMENTED AT BREAKNECK SPEED.
Donny 2 Dolls, the deal maker extraordinaire, has set the Battle Cruiser afloat, it may be too late to help many small businesses.
Maybe I'll revise the old Green Tree Press idea of making beer at home, or setting up a moonshine stand (iffin I can find Granny's recipe), and selling corn cob pipes with bags of tabaccy...thank goodness my lottery group is doing well...may not be able to handle the oncoming onslaught...thank you Donny 2 Dolls.
Gordon
Quote:
Originally Posted by Millard Grubb
President Trump signed an executive order that essentially says that the US will not buy goods from anyone who buys oil from Iran.
China buys a lot of oil from Iran.
Does this mean we won't buy goods from China anymore?
Seems like a stretch. Did you know that 95% of the ibuprofen is produced in China? Along with millions of other items. Perhaps President Trump is just using this as a negotiating tactic.
How does this affect us as marketers?
I can imagine putting together a special report for clients that would focus on how world events might affect supply and demand in the local economy or specifically in each client's business.
You could also find out what products are typically used in business that come from China and make a list for your clients telling them to stock up now.
You could go to local business groups and offer a report on how to thrive even when the economy looks like it is going to take a hit.
You could take a look at making fast money for businesses by using some Jay Abraham techniques to find hidden cash. (Glenn Osborn has a report on. this.)
Business owners might be worried... just go and talk with them and be friendly without trying to hard sell them... you'll get business soon enough.
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