Michael -

> That's why things end in 99... because
> people don't think in these
> "lots". It ends in 99 and we
> generally think of the number BEFORE the 99,
> not up.

> $8.99 is eight bucks to us. $299 is two
> hundred to us.

And some will remember the testing Ted Nicholas did to find out if it made a difference in sales whether the price ended in 97 or 99.

Rick Smith, "The Net Guerrilla"