Hi Ricky,

This was an interesting post.... It made me think. :)

> A "Lot" is an amount of money we "think in".

> For example... I think in terms of
> "$100 lots", others may think in "units" of "$10" ,
> "$1000 lots" or if you are Bill Gates "$10,000,000 lots".

I've been thinking about this, and I think you're right here.... I think we do tend to think in "lots" to a large degree.

I've been observing my own thinking. I tend to think in $100 "lots" too.... But the way I think it manifests itself is that amounts below that "lot" I don't think very much about. It's below the "threshold" where I worry about spending it....

It also seems to affect whether I think I have a lot or not. If I think in $100 lots, if I have a few hundred bucks in my wallet, I feel I have a lot of money. But if I thought in terms of $1000 lots, I'd probably think it wasn't very much....

I know when I was a kid, I thought in terms of 10-cent lots, then in terms of $1 lots. As I got older, and was an undergraduate university student, I thought more in terms of $10 lots. And now, it's more like $100 lots. Hopefully, in the future it will be more like $1000 or $10,000 lots. :)

I wonder if what kind of "lots" you think in could affect how you approach business? For example, if you think in $10 lots, you might be satisfied making a $10 profit per product sold. But if you thought in terms of $100 or $1000 lots, you might be more likely to look for products where you make a $100 or $1000 profit instead.... There could be some interesting and useful psychology happening here. If you could change your thinking in terms of what kind of "lots" you think in, would it affect your profits?

It's interesting food for thought!

- Dien Rice