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  #3  
Old October 10, 2001, 11:06 AM
Joe Makowski
 
Posts: n/a
Default Test! Test! Test!

Back to the basics....the ONLY way to know the answer is test, test, test...I've been in sales
for 32 years (just counted 'em yesterday...can't
believe i'm 51)...and unless someone tells me why
they bought something, I have no idea why they bought! I may THINK I know, but its just a guess.
So, take a couple of hours a day and put it on the
web. You say it has worked for you and you imply that it is good product. May want to come out with
a version priced for individuals...but test it both ways...
> I will be leaving a 16 year career with a
> large corporation in 2 weeks to start my own
> business. I am a Human Resources Consultant
> and will be starting an employee training
> business (leadership, productivity
> improvement, employee motivation, etc.). The
> business is geared towards all businesses
> from small mom and pops up through large
> corporations. Although in business for
> myself I will be acting as an affiliate for
> a very successful, 35 year personal
> development company with proven programs.

> Here's where input is requested. One of the
> programs is called Effective Personal
> Leadership. It is a goal setting program
> that I myself have completed and find very
> valuable. The program meets for 2 hours per
> week and goes for an 8 week period. If the
> participant follows through the program for
> the 8 weeks and completes all assignments he
> will have changed his entire outlook on
> success and will be in an incrediable
> position to achieve anything he sets out to
> do. This program is designed to be sold to
> business professionals and comes with a
> $1,500 price tag. Not cheap but definantly
> priced for the business world.

> I can easily see this program being provided
> to individuals over the net and meeting as a
> weekly conference call for the two hours
> facilitation. Does this program seem doable
> as a stand alone program sold over the net
> to individuals wishing to apply its
> contents? Or should I concentrate on
> marketing to the businesses alone?