So you love everything about what you're doing except the actual finding of customers?

"Where there's a will there's a way Momma"

Find someone else to do the part you hate, free's you up to concentrate on the rest, so you're the best at the rest.

Pay this person or JV with them for a cut.

I run a business, I love everything about it, but I hate doing the books. I pay someone to take the pain away.

When you're trying to make money from your own efforts, you have to be the developer, marketer, bookeeper, bill payer etc, Not everyone can love all that, most just like the idea of when the money rolls in, but it's all part of the process that results in the income part, especialy the prospecting part.

So do the things you enjoy, but if there's a part that's vital to the success of the project, you'll have to learn to like it, or get someone else who does.

Interestingly the marketing of anything is often the most important part. Microsoft spend 10x the developing budget of a product on marketing.

And what about that black fizzy water that is full of sugar and dehydrates you? The #1 seller in supermarkets all over the world......Coke.

Ever been to an Amway distributor seminar? Man, what a mind job! Talk about brainwashing, but that's all marketing is, a form of brainwashing, inducing a person to change one's perception.

Some products need more brainwashing than others.

Sometimes the hatred of prospecting or marketing is actually the hatred of the product. You see the real potential to make money, so you trick yourself into falling in love with the product, regardless of what it is, but won't find a way past one of the most important parts, because you know deep down inside (there it is again) that your heart's not in it.

That may not be you, but it does happen.

I'll wind up with something Momma once said...

"If you love the product enough, you'll find a way to sell it AND your love for the product will come ascross in your sales piece, presentation whatever"

Thank ya Momma;>)

PS Johnny's droned on for long enough, so I won't even get started about finding the market first rather than the product, hey you knew that already right?? Thank ya Johnny.

Do the monkey with me.........