Mr. Cossman conducted seminars and sold to participants thick binders containing all his notes and copies of actual letters he used successfully. As I recall, included in the price (about $500) was a "license" to mimic his wording in our own direct mail campaigns.

When he was my client -- I generated media and press coverage (local and national) to promote his seminar -- he gave me a free copy of his binder and his book, How I Made $1,000,000 in Mail Order... which I still have. He was not only on time for every interview, but he charmed every crew, wowed every audience, out-finessed the most antagonistic talk show host, and was the most energetic, articulate entertainer I've ever seen. A real showman... but no hype... he actually did everything he taught.

> Apparently, there was plenty of this that could be collected from zoos all over the country.

My local zoo packages and sells such a product... called Zoo Doo. And last night held their annual Hallowe'en extravaganza called Zoo Boo. (Some names just write themselves.)

Andrea Reynolds




Strategies for experts who want to build how-to empires as big as Joe Cossman's