It was Gary HALBERT who did NOT place a Copyright notice on any of his early Newsletters (which were GEMS of "AhHah!" info)

He has since corrected that but there were some folks that DID use some of his stuff.

Don Alm

> Does anyone know the name of a guy who did
> direct mail marketing, but never copyrighted
> his work? I read somewhere that a lot of
> self proclaimed marketing gurus use this
> guys stuff as their own, but change the
> wording to fit their own style. I'm not sure
> but I think it might be E. Joseph Cossman.
> Thanks for any help.




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