James wrote -

> The best book to start with is also
> inexpensive: The Ultimate Sales Letter, by
> Daniel S. Kennedy (aka Dan Kennedy).

> Not sure what it costs now, but probably
> less than $15. And it's more useful (and
> informative) than most of the overhyped and
> overpriced copywriting courses and ebooks
> you read about on the internet.

I have to agree with you there. (I'm looking at my copy as I write this.)

Another gem is "How to Write A Good Advertisement" by Victor Schwab. While not specifically about sales letters, there's some great info in there. Again, it was inexpensive.

Rick Smith, "The Net Guerrilla"


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