When I began learning copywriting after a decade of writing for national magazines, the two resources most helpful to me were:

THE GREATEST DIRECT MAIL SALES LETTERS OF ALL TIME - this is a looseleaf collection published by Dartnell and it's just terrific. Look for Dartnell's Web site and I believe they still sell it.

Anything by Herschell Gordon Lewis - a master of words as used in direct mail.

Good luck!

Marcia Yudkin


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