Michael ~

Many times I have faced the exact same "Knee-Jerk" response.

Sending information is as classic as the "I'm just looking, thanks" response about everyone gives in a retail store, when approached by a store clerk/salesperson.

What I have effectively done when confronted with the "Just send the information please" is to reply that I'll be in their area, and could drop it off, who do I ask for??

There is more to it than just that mind you... A whole slew of ready responses are used for just about any reply they may give.

Like yourself... I've never completed a sale from someone "Replying" to information which has been sent out.

I have successfuly used "Direct Mail" to close many sales though. So I am differentiating between a "Direct Offer" and just sending a brochure or something similar.

Success and Regards... Mike