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In Australia, we have a brand of shampoo called PERT...

EXPERT: Someone who used to be a bottle of shampoo?

And in more real terms...

Anyone who has more "knowledge, experience and/or get-done-ability" than you, about a particular subject. And that's a matter of your Point Of View (POV) as it relates to different aspects about the subject... and your POV may change.

Billy Bob may be an "expert" marketer and copywriter, in general terms when compared to you, - BUT - when it comes to selling your Blue Widgets to your customers, YOU are the "expert" as YOU have unique experiences that no-one else who sells Blue Widgest has. You may be able to apply some of Billy Bobs ideas and concepts to your Blue Widget business to help it grow, but you still remain the "expert" of it.

Hugh's post sums this up quite nicely.

Michael Ross.

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