Re: Is this a new consumer trend ?
It also means that there's a call for "simplicity experts".
One good example of this is the "Flylady" list on Yahoo, where they send out emails on cleaning your house and organizing your life (in little easy steps) for busy women.
So... today she might have the "27 fling boogie" (where you go find 27 things that need to be thrown away and do just that as your chore. Or "Clean out your purse day.") They have a messaging (reminder) service plus calendars and day runners and specialized stuff like this.
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