Mike wrote -

> Would you be so kind as to give me an
> overview of his materials if you've
> previously been exposed to them?

Sure. I have a fair amount of Kennedy material. I think the biggest thing I learned from Dan Kennedy was how to apply the USP test. Dan says it like this: "Why should I do business with you as opposed to all the other options that are available to me, including doing nothing?" Dan was also responsible, (although I doubt he knows it), for vicariously introducing me to a whole host of other marketers such as Ted Nicholas, Ted Thomas, Gary Halbert, etc., etc. The other thing that I credit Dan with, (and again I doubt he knows it), is turning me on to the old masters such as Claude Hopkins. I bought some books by the old masters through Dan's Inner Circle when I was a member. And indirectly from Dan, I learned about Carl Galletti. From Carl, I purchased "How to Write a Good Advertisement" by Victor Scwhab, another one of the old masters. This might be one of the most valuable books in my marketing library. From Carl I also purchased some of John Caples' work. Again, priceless. So... Dan Kennedy has had a great influence on me even if some of it was indirect.

> Also, some details on this upcoming
> conference?

This is being billed as his last conference. I don't have the specific details as I was invited by another marketer. Apparently, this conference is only available to Inner Circle members. Evidently IC members were allowed to invite associates for very reduced prices. (That's how I got invited.) I imagine if you call Dan's office and join the IC, you can get the details. If you wind up going, it'd be great to meet there!

Rick Smith, "The Net Guerrilla"