Actually what and how you put it ...is still testing testing. I only have an MBA but I know a little psychics and statistics (hope I spelled these words right) (because you have a few degrees does not make me and a lot of other people great spellers).
Actual there are so many things that go into testing.
And there are four things that a business needs:
Find a hugh market
Find the product for it.
Get a great sales system in place.
Have backends and backends and backends.
Actually the greatest business secrets has been available since coins were first used in Asia Minor. "Find a need and fill it"
Ray Kroc, Getty, Trump, N. Hill, Tony Robbins.. I could go on and on with this.
I did like your article....
http://www.somuch.com/renegade