All of these tragedies are CAUSED by the most common and deadliest marketing myth of all...

Build it and they will come
Build a better mousetrap and the world will beat a path to your door.
Be a magnet.

What I call The Three B's.

That sneaky little marketing myth is hiding in the brains of 90% or all biz owners.

They may not know it's there, but it IS there!

I call it sneaky because it comes DISGUISED in many forms.

The disguise we're talking about here is...

"If my product/service is good, it will sell --- If my product/service is NOT good, it will NOT sell."

It's just another version of The Three B's.

If you let The Three B's invade your mind -- or if you ALLOW them to remain in your mind (they are probably already there to begin with), you will absolutely KILL your biz's chances for survival!!!

But it's tricky because that myth will SNEAK in there, diguised in many different forms.

Cheers!

-- TW