Dear Ankesh,
Thank you.
The ad was fun to write. We had to explain why he's selling it so fast. Why such low mileage.
We plan to take photos of the girls next to the car.
Ask them Open ended questions to elicit great answers: "What kind of jewlery would you wear to ride in an Aston Martin?" IF this car were yours, what would you do? Where would you go 1st?
Write down what the dancers do and say and ask about the car. All fodder to go into the Ad and the sales letter.
We recognize - that for affluent men.
We'll need pics, back ground on the girls. Info that makes them special, unique...
Curiosity arousing copy to go with the photos.
Thanks,
Glenn
P.S. - As you know, RICH people are bored. The want what they cannot buy. IF we make them EARN their way. Jump thru hoops to meet the girls.
We may get a few interested in the car too.
We're only marketing to rich car nuts. The only opinion that truly counts is the wallet vote.
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Quote:
Originally Posted by Ankesh
Thanks Glenn for writing such an entertaining ad.
Instead of giving details about the girls, give details about the situations and stories. How girls honk at him at signals. How he gets better service when people see the car. How he doesn't have to wait in lines. How girls go out of control - which makes the wife mad.
Add a full size photo of girls around the car on the ad itself. And add a caption to it. That photo can work as your 2nd headline - attracting peoples attention.
On the website - you can always add more photos with more girls in different places.
You know - you could also create a video - interview the wife - make it funny - and add it to youtube. Might become viral. That way, you might have to spend less on advertising.
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