Thanks Garth, for the article (fascinating!), and thanks Glenn for your comment!
Glenn, one thing I got from your comment was that you showed (with your example of Gary Halbert, and in your own auctions and sales materials) that for "reciprocity" to work, the "gifts" don't have to be "physical"!
As you point out - a "gift" can be an entertaining story, or a useful piece of advice or knowhow...
That's valuable stuff! Thanks for sharing...
Cheers
Dien
Quote:
Originally Posted by Glenn
Gary uses some of the same Trust Building Copy strategies the investigator used to get the serial killer to admit to 48 killings.
A BIG one is gifting the reader Small Rewards - (The investigator wrote letters about the FL Marlins, lent him books not in the prison library, came to visit, sent Birthday cards.)
Gary's sales letters contain lots of Gifts:
A - You laugh at some of his jokes
B - You smile at his stories
C - You get really valuable ideas, information and specific things to do - BEFORE you see any kind of offer.
Many psychologists seem to think that Reciprocity is THE most powerful persuasion strategy of all.
The bit about the investigator successfully convincing Viet Cong - to become US citizens shows these Trust methods are incredible.
Thanks again,
Glenn
P.S. - We have all kinds of Free Gifts to share with people who order some of our E-Reports. Like "The FBI Truth Test"
http://cgi.ebay.com/ws/eBayISAPI.dll...9940&rd=1&rd=1 |