[Ankesh]

Hi Woody,

My testing shows me that adding pictures to the landing pages work very well.

You might want to think about adding your picture to the page. Or your product pictures to the page.

Another thing that might work is: adding a qualifier.

"Are you a business owner who wants to make sure that your customers never forget you?"

Or something to that effect.

And I always tend to use an optin form that collects people's email addresses. I do sometimes make it optional for them to enter their email ids - depending on the product on the website. But I think you should collect people's email ids first thing because it makes sense for your business. You could then follow up with them every often - and get them to buy special promotional goodies for different occassions - Xmas, New Year, Einstein's bday etc.