Dien,

Thanks for the Story.

Unfortunately, it illustrates only one thing... and Not what you think it does.

All it shows is... people will pay more for something when they didn't Earn the money themselves.

See this in action. Watch "Deal or No Deal". People have $20k in the hand and will Risk it to make it $25k. Hey, why not? They didn't Earn that first $20k.

If those same people have $20k in the bank, after years of saving, you can rest assured they would NOT be so flippant with the money to turn it into $25k. That's why they choose the low risk savings account.

A Sales Price is a Result of Supply and Demand. The market will bear only so much. And the business owner also needs to decide at which point it is more or less profitable supplying the demand.

In the end, a thing is worth Only what someone is willing to pay fot it. And the best price is what the Business Owner decides is best for him, in terms of amount of work done for dollar return.

Bill Myers is know for wanting to deal with fewer customers for more money, than more customers for less money - even if the end money is the same, and even if their is Greater Value in having More Customes to sell to a second and third time.

Michael Ross