Hello all

Sometimes the USP - Unique Sales Proposition will tilt the scale in favor of a higher price...

What makes your "-------" unique from your competetitor......That is what will get you the sale,,,,,,,,price is just one factor.

In other words when you put yourself in customers shoes, and ask...
What's in it for me? That may answer the benefit question for them

BTW: Hello from a transplanted Canuck via Florida living in the Netherlands