Quote:
Originally Posted by Sandi Bowman
Dien, I believe you inadvertently reversed the quote. I was under the impression that it was "Don't sell the steak, sell the sizzle". The quote has been used a lot in sales and copy writing to get folks away from the 'this then that' about the product instead of appealing to the emotional triggers that get people to buy.
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Jeepers, you're right Sandi - in my writing haste I got it round the wrong way... Oops!
Thanks Sandi!
- Dien