Quote:
Originally Posted by Garth
Is George Bush A Modern Day Socrates?
what a great header!
|
Hi Garth,
Wow, your comments are interesting. I don't know if you realize, but this approach is detailed in Gordon Alexander's "Remote Influence". Gordon made me take it off the market (I think he's going to update it), however, if/when he lets me put it back on sale I'll let you know!
Essentially, you figure out what your "target" is thinking about... In this case, a big issue is George Bush - he's in the news a lot! Then, you start with that - GRAB their attention... and once you have their attention, relate it to your own product!
It's fantastic to see this approach "in action" in Gordon's headlines and also in your adaptation...
Dien