Mike -

> You're absolutely correct on things like
> free PR...I should have touched on that, my
> mistake. But to even send out say 400 press
> releases via fax or mail, you need a few
> dollars to work with, not much but a few.
> You don't need a lot of money to test a
> product or idea. Send out a few hundred
> press releases, place a couple small display
> ads in low-circulation magazines and run a
> couple two-step classifieds in
> low-circulation magazines and you probably
> wouldn't have any more than $300-$500
> invested. Not a great deal of money, but
> enough to tell you if you should go forward
> or not. The question is how to get that
> amount of money to get started...I think the
> Chattel Report, Don Alm and Jim Straw can
> help someone get that money.

For only $10.00, a person can send approximately 100 faxes using one of the e-mail to fax services. (I've been quite happy with Faxaway.com and I'm affiliated only as a customer.) Therefore, you could send 400 press releases for about $40.00. I don't know how anyone could do it any cheaper than that.

Rick Smith, "The Net Guerrilla"


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