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Old January 2, 2002, 09:28 PM
Steve MacLellan
 
Posts: n/a
Default Re: Can you help me evaluate?

Hi Anya,

Like Dien, I was one of those who visited your site. I have a son who is 19 and a daughter who is 5. As Dien pointed out, this isn't where you will find your target market... not really.

100 hits?

There are 7 images and one web page on your homepage. Each of these produces a call on the server and counts for a hit. So 100 hits means about 12 visitors, providing they only looked at the home page.

If what you had received was targeted traffic, rather then general traffic, in all reality if your sales copy is successful you might have gotten 2 sales. When I use to sell off-line, the average was about 1 sale out of three leads. These leads were all targeted to a certain degree. Carl Galleti, who is IMHO a brilliant marketer says you can make two sales off-line for every one, online. So, with great ad copy, you might make 1 sale out of every 6 visitors.

Dien and I were two, untargeted visitors, Gordon, possibly a third. With a random audience it isn't a surprise you didn't make a sale.

You need to offer a commission to other site owners who offer content and products targeted towards teens, and submit articles to publishers who send regular newsletters to your target market. You need to add some stickiness to your website and offer your own newsletter. These things would be a good start.

Then once you're sure your audience is targeted, you can start trying to determine a conversion ratio of visitors to buyers.

Let's not stop there though. If you can make two sales off-line, to every one online, have you considered putting something together that you can sell off-line as well?

Best Regards,
Steve MacLellan




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