It never ceases to amaze me that participants on "Marketing" forums miss the FIRST RULE of Marketing (which should be printed in BOLD PRINT at the header of each and every Marketing Forum)
....
the FIRST RULE of Marketing is;

FIND A TARGET MARKET!
THEN...
CREATE A PRODUCT FOR THAT MARKET!

Instead...people are continuously creating products....THEN....trying to find a market to sell them to!

On this board as an example....I will bet there are maybe NO TEENS lurking! So how could someone possibly consider selling a report on "Teenage Makeup"?

I'll never forget a prime example when I was in college at Northwestern Univ in Evanston, Illinois. NU is on the lakefront with nice beaches full of co-eds that draw boys like flies.

As we were sitting there one year, watching the girlies go by....one of the guys said;
"Man O Man...if someone set up a hot dog stand here...they'd make a fortune!"

Well...one of the guys in the group that day logged that thought in and within 2 years HE set up a "Chicago Franks" stand and went on to make a large fortune in the restaurant biz...from ONE hot dog stand where people were HUNGRY FOR HOTDOGS!

So...go find out WHERE the Teens are hanging out and place your banner ads there. My thought is, since I hear teens talking about GAMES so much, is to find some GAME SITES. Also check out "Dating" sites. There's possibly some TEEN CHAT Rooms which have banner ads.

Ya gots ta go where the teens are.

NOW...you can do the research for your market....and with some luck and perseverence you could hit the right spot.

Best of luck to you.

Don ALm

> My "coach", Gordon Alexander,
> whose 10-day program got me this far with my
> ebook, has suggested I ask this question to
> all who have visited my site (URL below) and
> looked at the sales pitch for my book.

> A little background: According to my site
> counter, I've received over 100 hits at Make
> Up Tips for Teens
> (http://www.seatoskyzine.com/makeup)in the
> past 5 days, and many have come from you
> dear people at sowpub. Yet, with all these
> hits I've had no sales of my ebook. As
> Gordon puts it, "people have not voted
> with their wallets". As part of my
> learning process, he wants me to ask you,
> dear friends, why not?

> Be honest. Why didn't you buy the book? Why
> didn't you vote "yes" with your
> wallets?

> I'm learning how to create a product and
> market it successfuly. You can help me, and
> possibly others who want to do the same
> thing, figure out what makes something sell
> or not.

> I need to know why I didn't succeed in
> selling my product to any of you. Was it the
> site? Was it the "sales pitch"?
> Was it the price of the ebook? Was it the
> cover?

> And no, I'm not trying to guilt anybody into
> buying it! I just want to learn, so I need
> your feedback. Help me complete this part of
> my "homework", by giving me an
> honest evaluation.

> You have my gratitude!

> Thanks,
> Anya.




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