Offer your report as a FREEBIE to collect NAMES of INTERESTED PEOPLE!

This is called an "Opt-In" list and you can use this list of YOUR prospects to offer stuff to them ad-infinitum....BUT....you FIRST need their names and email addys.

Use the report as a "Sales Letter" for something else...a product...a "Personal Beauty Consultation" by a renowned Teen Beauty Expert...whatever. The report is the REASON for prospects to give you their Names & Addys then you can bombard the heck out of them until they either cry "REMOVE!" or BUY!

DOn Alm

> It never ceases to amaze me that
> participants on "Marketing" forums
> miss the FIRST RULE of Marketing (which
> should be printed in BOLD PRINT at the
> header of each and every Marketing Forum)
> ....
> the FIRST RULE of Marketing is;

> FIND A TARGET MARKET!
> THEN...
> CREATE A PRODUCT FOR THAT MARKET!

> Instead...people are continuously creating
> products....THEN....trying to find a market
> to sell them to!

> On this board as an example....I will bet
> there are maybe NO TEENS lurking! So how
> could someone possibly consider selling a
> report on "Teenage Makeup"?

> I'll never forget a prime example when I was
> in college at Northwestern Univ in Evanston,
> Illinois. NU is on the lakefront with nice
> beaches full of co-eds that draw boys like
> flies.

> As we were sitting there one year, watching
> the girlies go by....one of the guys said;
> "Man O Man...if someone set up a hot
> dog stand here...they'd make a
> fortune!"

> Well...one of the guys in the group that day
> logged that thought in and within 2 years HE
> set up a "Chicago Franks" stand
> and went on to make a large fortune in the
> restaurant biz...from ONE hot dog stand
> where people were HUNGRY FOR HOTDOGS!

> So...go find out WHERE the Teens are hanging
> out and place your banner ads there. My
> thought is, since I hear teens talking about
> GAMES so much, is to find some GAME SITES.
> Also check out "Dating" sites.
> There's possibly some TEEN CHAT Rooms which
> have banner ads.

> Ya gots ta go where the teens are.

> NOW...you can do the research for your
> market....and with some luck and
> perseverence you could hit the right spot.

> Best of luck to you.

> Don ALm




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