> Great website/like the colors, graphics
> etc...

Thanks :)

> Now what confuses me: are you selling an
> ebook "directly to teens" or
> "to their
> parents?". It's been my experience
> teens generally
> don't do what their parents want them to do
> when it comes to personal grooming(there are
> exceptions to every rule)

> As teens are sensitive to the
> criticism
> of others I don't think I would mention the
> frustration their parents have with their
> makeup UNLESS you are going to aim your
> ebook
> to the adult population(parents of teens)
> But
> that poses a problem because most teens and
> pre-
> teens seek advice from magazines and their
> peers.

Yes, that's an interesting and very valid point. I have to drag Gordon into this issue, and I hope he doesn't mind..... you need to know that I wrote the copy for the first page on the website, while Gordon wrote the copy for the 2nd and 3rd pages. When I wrote the ebook, I wrote it to and for teens. The only mention of parents in the book is a gentle nudge to not go against their better judgement. It was Gordon, however, that wrote the articles (2nd & 3rd pages on the site) from a parents perspective, and I think (I may be wrong) that he feels that the book will be marketed to parents rather than teens. I'm not sure about this, as we haven't actually started the marketing part of the program yet, and we have to bounce this idea back and forth. But I believe that's where this confusion lies - of who we are marketing to - teens or their parents.

> I think you should hang out in the area of
> the
> internet where teens communicate with one
> another and find out if you have the tips
> they want and if they buy online and market
> your tips to them...but change the title
> and the orientation of your copy on both
> pages
> and aim it at teens directly instead of any
> reference to their parents or what their
> parents think of the way they look.

Yes again, that will have to be looked into. Thanks so much for pointing that out!

> Just my .02

It was worth more!

> p.s: my analysis is not a negative critique
> of your copy but just a suggestion to focus
> more on your market

> I commend your hard work, focus and courage
> to open yourself to the public.

Thanks :)

Anya.