> 1. Internet malls have not done well for
> several years. They just don't have the same
> appeal as an offline mall. (Which, by the
> way, is where I did my Christmas shopping
> recently.)

Rick's dead on the mark, here. The exceptions MAY be online stores on Yahoo (if you're paying for the store. If you're doing the free store, I doubt it'll show up in searches) and some of the stores on Amazon.

Second, although 90% of standard businesses fail in the first year, the failure rate for MLM businesses is around 98% for the first year.

Third, you should be focusing on product and not downline.

Now... a suggestion: market OFFline. Not online.