“Bonuses” are most profitable when you offer a "specific" Special Bonus as an enhancement to the product being offered; proffered in return for some desired action on the part of the customer.

Last week I went to a site that offered a report for $39. -- The sales letter was good enough that I was just about ready to buy it. Then the promoter killed the sale. -- He offered “Eight Fantastic Bonuses” for buying the report. -- None of the bonuses were specific enhancements to the report - but - they had (according to the promoter) a “value” of $149. -- That means the report isn’t worth anything, or, at best, $4.33 when you divide the $39 by 9.

When I have mentioned this aberration to the “gurus,” they say ... “Yeh. But, most people don’t think like that.” -- Most likely not - but - the thought is actually there in their subconscious. Then, that person, has to determine whether or not the report being offered would be of value “without” the bonuses. The customer only buys if they can discount the value of the bonuses and be willing to pay the price for the report being offered. -- Or, that person has to determine whether or not one or more of the bonuses being offered has enough value to be willing to pay the price for the report being offered.

Over the past 30+ years, I have tried using a variety and multitude of bonuses a number of times. -- Although the “gurus” claim it is better than trying to sell a single product, my experience has shown just the opposite. Of course, the “gurus” may simply be saying that because they have never been able to get any of their products to stand on its own.

Jim


Warning! Warning! Warning!