Greetings,

Not the first time I've posted on this today but everyone should be able to hear it. I agree completely - listing multiple ridiculous bonuses can be very amateur. It's almost become peer pressure to add them - and to see who can have the most.

Bonuses are good. Numerous studies show - bonuses can give the customer that added incentive to order as well as to order with you. However, there's no reason to do it haphazardly.

I have a sales letter with only one bonus - but one great bonus. The sales letter has a 13% visitor to sales ratio.

I joked that I have another sales letter with two bonuses that is pulling in half the response. While that is only in fun (a different market is mostly the cause in the sales difference), there is some seriousness to it. My bonus is practically a second, but very related, product. People are only too happy to order both.

Stephen Dean
ebizknowitall.com
Home of the Tombstone Sales Letter


That 13% Sales Ratio Letter