Hey Don,

Thanks again for your comments and support.

> Hey Joe.... even though you had to give them
> an "exclusive" (you sometimes have
> to do that with the people who hold out a
> big carrot)...and lost the potential income
> from any other pizza place...you can use the
> Chain as CREDIBILITY for YOUR new program
> for other types of businesses.

> It is no longer YOU saying your program is a
> "good thing"...it is the Pizza
> Chain TESTIFYING that it's a "good
> thing".

Yes! That just hit me like a ton of bricks
last night. That's a POWERFUL advantage for
us now.

> Also...I HOPE you did not mention that you
> were planning on emailing THEIR CUSTOMERS
> with offers from OTHER Advertisers. If the
> pizza chain can give you a list of 3 or 4
> thousand (or more)
> OPT-IN Email Club Members...YOU can charge
> OTHER advertisers a ONE-TIME FEE of AT LEAST
> $250 PER THOUSAND to send their email
> coupon!

Well... that was actually one of the first
questions they asked me... "who owns the list?".
Calmly and without hesitation I replied...
"We do! But we give you access to download
your client list." And we explained that we
will also send timely advertisments to "their"
list.

They understood and we moved on.

> WHY can you demand a fee like this?

> Because these people actually ASKED TO BE IN
> THE EMAIL CLUB! THIS IS SO POWERFUL...IT IS
> MIND BOGGLING!

> It's like contacting SUBSCRIBERS to
> magazines or newsletters...you can get BIG
> BUX for these.

Yes! And the numbers should add up quickly.

> Keep us posted on your progress Joe. THIS is
> EXCITING! We are watching it happen as it
> plays out. Terrific! Maybe some others will
> be motivated by your TAKING ACTION.

> Again...IDEAS are all around us. All we have
> to do is put together a Program and go out
> and DO IT!

It won't say it's been easy. You know as well
as anyone that we've been at this game for
awhile now. But if I could give just one
bit of advise from a war torn entrepreneur
wannabe...

NEVER GIVE UP! KEEP ON TRYING AND PUSHING
FORWARD!

and most important (thank you Gordon and Rick
for reminding me)...

Quit planning and researching and all that
other time wasting stuff and TAKE ACTION NOW!

Thanks for everything guys.

Have great weekend.

Joe Delbecq