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Old January 24, 2002, 12:01 AM
John David Bradshaw
 
Posts: n/a
Default Before and after...

Scott,

Last year I released an ebook and sold a few copies...by download only. It was a .pdf file and was not restricted. By that I mean you could print it out on your printer--no problem.

I recently updated the ebook...added more pages, and more illustrations, in several new chapters.

And I doubled the price.

And I am offering as a Bonus, a hard copy of the manual in a 3-ring binder and a CD-Rom with the .pdf file and other bonus files on it.

Sort of a business in a box.

This combination has attracted more buyers in one week than I received in a month before with the "ebook only" at half the price.

Like you said, I don't like reading a long ebook from the computer screen either. I usually print them out and put them in a 3-ring binder, too.

Apparently, many folks feel the same way. I know I "feel" like I got a better deal when I receive a tangible product.

The appeal of the ebook is supposed to be instant gratification for the buyer, and a no-hastle digital delivery for the seller. Both are attractive points of view.

If you are looking to run a virtual business (digital delivery only), you may lose out on some "tangible product" money. But tangible products have their own group of nasties associated with them (production costs and delivery costs of the physical product).

Which business model to choose is the $64,000 question...

JDB


Biz-in-a-Box