Beside the message itself, the subject line is actually the most important component of the email that can decide if your email will end up in the trash can or not.

Incorporate the recipient's name, or company name or whatever closely relate to the recipient in the subject line. This almost guarantees the email will be noticed and opened. Of course, the bottom line still rests on how your product or service will benefit the recipient.

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http://www.viralmarketer.com




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