We just launched an online/offline CRM program for a fast food chain, rewarding offline customers with "points" that they can use to redeem prizes. The system is run on the Web and emails where customers can get online to sign up, check their reward status...etc., while the merchant can manage everything online, including checking the prize item inventory in each restaurant.

I think the trend of online/offline integration is real and coming on strong. If you need more help on this, please visit:
http://caars.doveexpress.com




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