Hi Paul

>"How I Made $1,000,000 in Mail Order"
>by E. Joseph Cossman. He's the author of one of my most
>cherished marketing books:

Your right on Paul, I picked up this hard-cover book in a Thrift Store
for 95 cents it was, copyright © 1963 by Prentice-Hall, Inc. Englewood Clifts, N.J.
Ninth, Printing . . . . January 1968

I looked up the price of this collectible book in Amazon.com. It's
collectible price is $33.00

The new print price is around $13.00 if you want the new one.

Do you have the new one or the old one?

I like the saying he used on his Billboards to Sell Yourself and Your
Business.

"One good turn usually get the whole blanket."
"Have patience: in time the grass becomes milk."
"Don't criticize your wife's judgments:look who she married."
"A halo has to slip only a few inches to become a noose."

He has will over 100 sayings the he put on his billboards.
People would go out of their way once a week just to read his
billboard.

Advertisers don't do this much anymore, it seems it has gone the way of
the Burma Shave signs.

I found this works pretty good on sales letters. It sets the customer in
the mood to read the whole sales letter.

On my sales letter, the first question I ask is:
Dear Sir (name)

How many teeth does a snapping turtle have?

I have different questions that I use, then I go on with my sales
letter, that and a SASE will get you a reply just about every time.

By the way! Does the Statue Of Liberty have bangs?

I visited your forum Paul, and signed up for your ezine.

Best Wishes,
D.R.(Don) McArdle