Hi Don,

Haven't seen you around the forums for ages!

> Do you have the new one or the old one?

I have the old, dog eared, coffee stained
paperback. And I love it!

More thoughts below.....

> I like the saying he used on his Billboards
> to Sell Yourself and Your
> Business.

> "One good turn usually get the whole
> blanket."

^^Snip

> Advertisers don't do this much anymore, it
> seems it has gone the way of
> the Burma Shave signs.

> I found this works pretty good on sales
> letters. It sets the customer in
> the mood to read the whole sales letter.

> On my sales letter, the first question I ask
> is:
> Dear Sir (name)

> How many teeth does a snapping turtle have?

> I have different questions that I use, then
> I go on with my sales
> letter, that and a SASE will get you a reply
> just about every time.

> By the way! Does the Statue Of Liberty have
> bangs?

> I visited your forum Paul, and signed up for
> your ezine.

> Best Wishes,
> D.R.(Don) McArdle

I'm a big fan of the psychological aspect of sales
letters. In fact I'm working on a letter right
now for a product/service I'll be offering soon.

The letter basically tells a story about a wannabe
internet marketer who by some streak of luck gets
to sit down and pick the brain of a famous and
extremly successful copywriter.

There is a humor angle in place and also something
that I've never seen used in copywriting before.
That's not to say that it's never been done, just
that I haven't stumbled across it yet.

If my theory is correct it will be something I'll
use in all my letters. Only testing will tell though.

But basically the humor and my other angle serves
to disarm the reader and make them comfortable
with the rest of the letter.

You know when you meet someone for the first time
and you smile pleasantly at them? 99% of the time
they smile back right?

Don, I'd love to have a look at your sales material.

Do you have a site up now?

If so, please email me with the URL at my email
address above.

Thanks and I look forward to hearing from
you again soon.

Paul Short
SuccessThink.com


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