Mike -

> Tell me this (and I'm asking from a
> marketing standpoint)...Why would I want to
> use this site as opposed to all the other
> options available to me including using the
> old-fashioned phone book?

And to further expand on this timeless Kennedy classic, (as I'm sure *you* knew), ... "as opposed to all the other options including doing nothing."

IOW, if the user is happy with the current solution, why switch?

You've brought up an excellent point about USP. A lot of people forget about it.

Rick Smith, "The Net Guerrilla"




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