will only use products on their faces (or anywhere else for that matter) if it's for curative purposes. In other words, they aren't into prevention. Three of the four (my husband and 2 of my sons) all have eczema, and they are only willing to apply creams on active, outbreak areas. They aren't interested in taking the time to apply creams and/or lotions to prevent ANYTHING - except for a bit of sunscreen in the summer IF they are planning on being outside all day.

I used to be a dealer for Mary Kay Cosmetics, and they have an excellent skin care line for men. One of the best in my opinion. But sales resistance by men who thought it "too feminine" or just too time-consuming to use these products was so high that my only customers were wives buying it for their husbands. And even then the husbands rarely used the products, so repeat purchases were next to nil.

I recommend you get Gordon's "Remote Hypnosis" so you can learn how to sell to this "hard sell" crowd, and I hope you have better luck than I did!

Best wishes,

Anya.