Ron,

Starting out small is obviously a good idea. Most catalogers don't just print a 32 page catalog right off the bat...most use a method like you describe or they do card decks or they do space ads. Critical mass seems to be when you reach a couple thousand name customer base. That is when you can start thinking 'catalog'...but the variables can change that figure dramatically also.

Take care,

Mike W.

> I heard Gary Halbert and Dan Kennedy both
> say that you are normally much better off
> taking 1-4 of your best sellers from a
> catalog and sending a direct mail piece just
> on them.

> You save the cost of the whole catalog and
> only having a few choices usually brings in
> more sales because you aren't confusing them
> with too many choices.

> I've only tested this on a small scale but
> it seems to work.

> Ron