dno
> Hi,

> Direct response isn't the same as direct
> sales.

> You said you're doing the online equivalent
> of mailorder; I respectfully submit you're
> actually doing the online equivalent of
> direct sales, with direct sales being
> defined as what Don Alm does so well in the
> real world.

> It's a rare direct response campaign that
> can "go door to door" (Halbert's
> Nancy letter is one of the few examples);
> direct sales guys like Don Alm or tin men or
> frozen steak off a truck guys "go door
> to door" all the time.

> Internet marketing is direct sales, not
> direct response. Internet marketing is
> highly interactive: "the sale starts
> when the customer says no."

> Just my highly considered opinion...

> Best,

> - Boyd