Direct response, and here's why:

Headlines in a letter are headlines on a webpage.

An enticing classified ad is an enticing link or ezine ad.

Strategic Alliances and endorsed mailings are affiliates/affiliation.

The free report is the free report/autoresponder report/course, etc.

Instead of Call 555-5555 to order we have 'click here to order.'

Every part of it is about getting the customer to RESPOND. Direct Response.

We cannot alter our message on the fly as we can with direct sales and face to face selling. We cannot counter the objections as they come up.

We do as all good little direct marketers do - try to get people to read our marketing materials and place an order.

I have NEVER seen a door to door salesman hand a piece of paper to the person who answers the door and ask them to read it. Have you?

Michael Ross.