...providing "potential customers" to Car Dealers!

As an "entroopeneer" I've started MANY projects and businesses over the years and truly enjoy "seeing problems and finding solutions".

Mostly finding ways to get more business for businesses. Advertising programs.

One of my advertising clients was a Car Dealer. We were sitting in his office one day and I asked him, "What would you like to have?"

He told me he'd like to have a "Lead System where he would get QUALIFIED LEADS for his salespeople".

So...because I look for what people WANT...I stored this in the back of my memory bank and went about my life...did a little checking into so-called "lead" programs and found the area lacking.

THEN...I read an article in the newspaper that said, "On any given day, 62% of people wanting to buy a car...have "borderline Credit"!"

This got me thinking. Whenever I do this...I put myself in the shoes of the person I'm looking at.

Putting myself in the shoes of a person WANTING to buy a car TODAY...and if I've been late on a few credit card or rent or mortgage payments and I KNOW that I may not make enough money to qualify for financing....I "have an indea" that if I go to a car dealer and the finance guy asks me some "finance questions"....IT WILL BE EMBARRASSING TO ME TO BE TOLD I DON'T QUALIFY FOR THE LOAN!

So...knowing that these people who are ready to buy a car BUT...they know they may NOT qualify for financing....and they do NOT want to be "embarrassed" by being turned down...why not offer a "Pre-Qualification" service via a "Robot" phone?

A service that will take the finance info....plug it into a "non-human" system...and if they check out "OK"....THEN and only then...the Car company can contact them and let them know they've been PRE-APPROVED!

This could be done with a "Voice Mail" system that would answer the calls automatically and ask a series of questions...prompting them thru the questionaire...and at the end...the questionaire would be faxed to the dealership.

The dealership would then contact these "HOT LEADS" and tell them they have been "Pre-Approved, come on in and take a look at our inventory!"

Would the dealership be willing to PAY for this type of service? You betcha Red Ryder!

I didn't have time to look into putting this together at the time but last week I saw an ad for "Hot Leads". It said, "Are Credit problems keeping you down? Call this number for INSTANT, 24 hr Credit Approval!....etc"

I called the number and was led down the path to answering questions. Then, about 30 min later I got a call from a car salesman.

Wow! Pre-Qualified LEADS!

Doing a search on my trusty PC, I found THREE companies offering a "Pre-Qualified Lead" program to car dealers. They were all in the area of $3.50 per lead. One had a minimum of $295 per mo for 80 leads. Another had a mim of $100/mo and $3.50 per lead thereafter. The 3rd charged $7 per lead which included a credit report.

EACH of these companies has 100 to 500 car dealers.

Some of these dealers include the "Credit" number in their TV ads and get a few hundred calls a week! One dealer paid one of these "automatic phone" services $7,300 last month.

Taking the minimum; if they have 100 dealers paying just $295/mo = $29,500 MONTHLY for an "automatic phone system" that does all the "work" for you.

One company has over 300 dealers paying them an "average" of $500/mo....$150,000 MONTHLY!

Hey! Worth looking into!

There are 28,000 New car Dealers and $74,000 Used dealers in the country.

These 3 companies already doing this cannot possibly cover the thousands of dealers.

I am definitely going to do further checking.

If you'd like to look into this further...call this number...
.................800-610-0079

Have fun!

Don Alm

Offering "Pre-Qualified LEADS" to businesses is worth




Some of my Unique, money-making programs.