Mark:

Is this thing you want to add-on to be a part of what they get when they buy your goods? That is, it arrives with their goods - if it's tangible?

Here's what I'm thinking...

An EXCLUSIVE email club where you source other tangible goods that appeal to the market - your customers - and offer them on a regular basis.

Designer Label Perfume/Parfum, for instance (The wholesale - retail price difference would make your head spin). You can buy at wholesale give, them a way below retail price and still make a bundle. And the beauty is... fragrance is a consumable.

But deals on other items besides fragrance would see you make an offer say, once a month or once a week.

If it's something that goes out with the product they buy... then you might want to give them a choice of a few bonus items (wouldn't want to offer perfume and miss out on a sale because the woman doesn't want perfume).

Would they go for a massage, or hair treatment, or nail treatment?

Get those who provide those services to GIVE you the service in exchange for getting a customer (having a customer handed to them on a silver platter) who could be worth loads over the years ahead. Use Leverage.

Let us know what the item is you're selling and maybe we can come up with a ride-along that would fit perfectly.

Michael Ross.


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