Re: Sales versus Marketing
I guess I just do not see it like the rest of you. I don't see the "no marketing". However, I do not want to contest anyone's point of view.
I asked a incredibly well-known and ultra-successful direct marketer to view this thread and provide me some feedback.
He agreed with me about somewhere along the lines some marketing took place...indirect as it may seem.
For instance, why did you choose that "one gas station" as opposed to another gas station.
You needed gas of course, but...why did you decide that the gas station you saw was suitable to fill you need at that particular time?
In any event, I have learned something of value and that is more importamnt to me tha being dead-right. I gues it is like Jim Straw says...knowone is right, knowone is wrong.
Respectfully,
Taylor Trump
> I read this definition before, however I
> don't recall whether it was Dan Kennedy,
> Kiyosaki or Gerber.
> Sales occur when PEOPLE sell!
> Marketing occurs when the SYSTEM sells!
> Does anybody recall who said this?
> Duane
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